So what should you expect of your charities? Businesslike efficiency? Or something more intangible, less-easily defined?
‘Tis the Season of giving. However, before you begin making serious contributions to a charity, it’s important to consider your expectations of the charity itself. If you don’t know already them, now’s the time to figure them out.
A recent Wall Street Journal article reviews the problem many donors face when evaluating their charities. For example, do you expect business-like efficiency from a charity? Many people do. And, it makes sense, too.
You are donating your money to see some good done and want to know the good that comes from your gift. Right? Where’s the return on investment? However, some charities don’t operate that way, and others simply can’t.
Some donors actually worry that any charity so focused on deliverables and business-like efficiency will simply get in the way of its charitable purpose.
Do you know where your thoughts lie? It’s an important debate for philanthropists, large and small. The Wall Street Journal article considers both perspectives.
In the end, it’s an important matter for you to resolve regarding your own giving decisions. Knowing your expectations will help you choose wisely and ensure that you are happy with your donation.
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Reference: The Wall Street Journal (November 28, 2011) “Should Philanthropies Operate Like Businesses?”